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Graphic Design Major with a Concentration in Marketing

60 Credits

Rationale:

Graphic Design is the vehicle by which business communicates visually. The graphic designer is often working closely with marketing to develop and implement branding strategies, communications, market development and presence and many other related business activities. A graphic designer who is familiar with marketing from a marketing point-of-view is better equipped to understand the role of graphic design as a vital component in the world of business.

Graphic Design Program Outcomes: please refer to the Graphic Design Major.

Core Art Requirements: 33 Credits

AR 101 Drawing 1

AR 114 Introduction to Graphic Design

AR 209 Photography 1

AR 222 Color and Design

AR 223 Graphic Design 1 (Typography)

AR 224 Graphic Design 2 (Type and Image)

AR 300 Graphic Design 3 (Art of the Poster)

AR 314 Impressionism to Now

AR 325 Printmaking 1

AR 371 Three Dimensional Design

AR 400 Graphic Design 4 (Thesis)

Marketing Prerequisites: Nine Credits

BU 150 Accounting Basics

EC 100 Economics and Contemporary Issues

IS 260 Computer Decision-Making Applications

Core Marketing Requirements: Three Credits

BU 230 Marketing Principles

Additional Marketing Requirements: Six Credits

BU 301 Consumer Behavior (preferred)

BU 375 Marketing Research (preferred)

BU 380 Sales Management

BU 385 Marketing Management

BU 390 Advertising (preferred)

BU 450 International Marketing (cross cultural)

Technology Requirements: Six Credits

IS 243 Multimedia Development

IS 245 Website Design and Development

Co-op Requirements: Three Credits

AR 295

AR 395

AR 495

Students will be advised to take MA 221 Statistics 1 for their general education math requirement.