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Studio Art Major with Marketing Emphasis

Credits: 66 Studio art credits with marketing track: 48

credits in art plus 18 credits in marketing

Program Outcomes:

1. Studio art majors will experiment with a variety of techniques and media and demonstrate mastery over these studio skills. Mastery of skills will be displayed in the form of a senior art exhibition. This exhibit may include a marketing strategy or a branding strategy for the student’s own professional development plan.

2. Studio art majors will develop, apply and create works which demonstrate their creativity and mastery skills in the form of a senior portfolio. This portfolio will prepare students for art competition, job interviews and serve as a record of technical range of skills and style.

3. Studio art majors will summarize their design and creative thinking process in both oral and written form as part of their senior portfolio review. The student will be able to articulate a marketing strategy for their own work and provide visual evidence of the process.

40 ACADEMIC PROGRAMS/ART

Requirements: 42 Credits

AR 101 Drawing

AR 114 Introduction to Graphic Design

AR 209 Photography I

AR 221 Basic Design

AR 222 Color and Design

AR 311 Art History I: Ancient to Medieval

AR 312 Art History II: Renaissance to Modern

AR 325 Printmaking I

AR 341 Painting I

AR 371 Three-Dimensional Design

AR 377 Ceramics I

AR 490 Professional Practices

AR 491 Senior Studio I

AR 492 Senior Studio II

Emphasis: Three Credits

All studio art majors are required to select an area of emphasis after completing foundation courses and prior to AR 490 and AR 491. Students may select from the list below for a concentration.

AR 102 Drawing II

AR 210 Photography II

AR 326 Printmaking II

AR 342 Painting II

AR 378 Ceramics II

Required: Three Credits

AR 480 Studio Emphasis

Marketing: Total 18 Credits

Marketing Prerequisites: Six Credits

BU 150 Accounting Basics

EC 100 Economics and Contemporary Issues

Core Marketing Requirements: Three Credits

BU 230 Marketing Principles

Additional Marketing Electives: Select Nine Credits

BU 301 Consumer Behavior (preferred)

BU 375 Marketing Research

BU 385 Marketing Management

BU 390 Advertising (preferred)

BU 450 International Marketing (cross cultural)

Students will be advised to take MA 221 Statistics to fulfill their General Education requirement in math.