Consumer Behavior

Course Prefix: 
BU
Course Number: 
301
Course Credits: 
3

The decision-making processes which consumers use in selecting and purchasing goods and services and the psychological, sociological, and cultural factors which influence these decisions. An analysis of the marketing mix with strategies and policies in a behavioral context is covered.

Events

Apr
23
April 23
12:00 PM
Sunday April 23, 12:00pm
Falcons' Nest
E.g., 04/23/17
E.g., 04/23/17