Global Marketing

Course Prefix: 
BU
Course Number: 
450
Course Credits: 
3

Modification of basic marketing concepts to the global perspective. Differences among markets due to geography, culture, politics, economics, government laws and regulations, and commercial policy and trade practices are emphasized. Prerequisite: BU 230.

Events

Feb
23
February 23
7:00 PM
Thursday February 23, 7:00pm
Great Room, 3rd floor of Adminstration Building
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