Global Marketing

Course Prefix: 
BU
Course Number: 
450
Course Credits: 
3

Modification of basic marketing concepts to the global perspective. Differences among markets due to geography, culture, politics, economics, government laws and regulations, and commercial policy and trade practices are emphasized. Prerequisite: BU 230.

Events

Oct
20
October 20
11:30 AM
Friday October 20, 11:30am
Christ the King Chapel
E.g., 10/20/17
E.g., 10/20/17