Marketing Management

Course Prefix: 
BU
Course Number: 
385
Course Credits: 
3

Emphasizes the decision-making role of the marketing manager in analyzing market opportunities, selecting target markets, and planning, implementing, and controlling marketing programs (product, price, distribution and promotion decisions) to reach those markets. Prerequisites: BU 230, MA 221.

Events

Aug
25
August 25
9:00 AM
Thursday August 25, 9:00am
On Campus
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