Marketing Management

Course Prefix: 
BU
Course Number: 
385
Course Credits: 
3

Emphasizes the decision-making role of the marketing manager in analyzing market opportunities, selecting target markets, and planning, implementing, and controlling marketing programs (product, price, distribution and promotion decisions) to reach those markets. Prerequisites: BU 230, MA 221.

Events

Oct
17
October 17
11:30 AM
Tuesday October 17, 11:30am
Christ the King Chapel
E.g., 10/17/17
E.g., 10/17/17