Marketing Management

Course Prefix: 
BU
Course Number: 
385
Course Credits: 
3

Emphasizes the decision-making role of the marketing manager in analyzing market opportunities, selecting target markets, and planning, implementing, and controlling marketing programs (product, price, distribution and promotion decisions) to reach those markets. Prerequisites: BU 230, MA 221.

Events

Apr
29
April 29
4:30 PM
Saturday April 29, 4:30pm
Christ the King Chapel, 3rd Floor Admin Bldg.
E.g., 04/29/17
E.g., 04/29/17