Marketing Management

Course Prefix: 
BU
Course Number: 
385
Course Credits: 
3

Emphasizes the decision-making role of the marketing manager in analyzing market opportunities, selecting target markets, and planning, implementing, and controlling marketing programs (product, price, distribution and promotion decisions) to reach those markets. Prerequisites: BU 230, MA 221.

Events

Feb
28
February 28
11:30 AM
Tuesday February 28, 11:30am
Connelly Dining Hall
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