Marketing Management

Course Prefix: 
BU
Course Number: 
385
Course Credits: 
3

Emphasizes the decision-making role of the marketing manager in analyzing market opportunities, selecting target markets, and planning, implementing, and controlling marketing programs (product, price, distribution and promotion decisions) to reach those markets. Prerequisites: BU 230, MA 221.

Events

Aug
24
August 24
8:00 AM
Thursday August 24, 8:00am
Notre Dame College
E.g., 08/22/17
E.g., 08/22/17