Marketing Research

Course Prefix: 
Course Number: 
Course Credits: 

Fundamentals of collection, analysis, interpretation, presentation and application of data for the solution of marketing problems. Survey research and experimental design with emphasis on problem definition, research design, primary and secondary data collection, sampling, statistical analysis and decision making are presented. Prerequisites: BU 230, MA 221.

E.g., 10/04/15
E.g., 10/04/15