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Sports Events, Sponsorship and Promotions

Course Prefix: 
BU
Course Number: 
348
Course Credits: 
3

An analysis of techniques and strategies for publicizing and marketing sport and recreation programs. Focus on public relations and promotion, factors affecting consumer behavior, market management and development of information and marketing plans. Prerequisites: BU 230, BU 270.

Events

Feb
12
February 12
11:00 AM
Friday February 12, 11:00am
Connelly Center Dining Hall
E.g., 02/12/16
E.g., 02/12/16